Elaine Morris - Business Coach

ELAINE'S MISSION IS TO HELP BUSINESSES BUILD POSITIVE STRATEGIES AROUND HEALTH & WELLBEING FOR THEIR EMPLOYEES ENABLING THEM TO ATTRACT, ENGAGE, MOTIVATE AND RETAIN TALENT. 

Elaine Morris is the Founder of Curious Edge, which she set up to make research more accessible to small and medium-sized businesses. She’s an experienced leader of high achieving teams, a coach and sounding board for managers and leaders. With demonstrable experience as a researcher, Elaine brings a deep understanding of consumer behaviour to her work. In this conversation, she explains why it’s beneficial for businesses to stay curious about themselves and their customers, and shares some tips for getting started with customer research.  

Positive mental health and wellbeing is something Elaine is very passionate about. We live in a world of uncertainty and employees, HR leaders, and CEOs are all feeling the impacts of daily stressors, global events, and economic challenges while at work. This is having an impact on employees feeling of security and safety and their mental health. 

The good news is that leaders are opening up more about mental health and businesses are getting better in developing internal strategies to support colleagues, but there's still a way to go to embed wellbeing strategies into everyday business practices. Employees perform best when their mental health is strong. Those organisations who who visibly take steps to improve employee wellbeing are more likely to report better productivity, reduce acquisition and retention, and improve positive customer experience.