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WATCH: Advanced Facebook advertising that works

Events & Learning

Key Learnings

  • Your social media strategy should be tailored to your business and the customers you target, and your ads and messaging need to reflect this too
  • Your social media strategy shouldn’t be ‘sell, sell, sell’ – instead, think of social media as a customer service and communication tool
  • Think about Facebook ads as stand-alone pieces of content that don’t need to relate to your organic strategy – you can target people much more specifically with ads and Facebook will help you to do it
  • It’s best to set up Facebook ads on a desktop, then use the Ad Manager app to monitor their performance regularly

Watch this webinar Q&A with Natalie Eminae from OCOCO Media to learn about how you can use Facebook advertising effectively. 

Watch on demand below. 

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