WATCH: Get started with blogging
Events & Learning
Key learnings
- 51% of all website traffic is driven by organic search
- Better writing will attract more engagement
- Supporting your writing technically will boost its reach further
- It’s important to engage in social interaction and get involved in online communities
Blogging is a great way to engage your target audience and the good news is you don’t have to be a prize-winning author or journalist to do it. You just need to follow a few simple rules to make sure your blogs are easy to understand and easy to access.
Watch this video by Sam Oh of Ahrefs who shares his top tips on blogging for beginners, including how to become a better writer, support your writing technically, and embracing social interaction.
Next steps...
- Make sure your blogs are easy to read with click-worthy headlines.
- Write about topics people are searching for, keeping an eye on competitors’ content and on-page SEO.
- Connect with other bloggers, build an email list and present your content in online communities.
- Click to find out how to build your blog using a platform.
- Research available blogging tools.