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WATCH: How to get started with video marketing

Events & Learning

Key Learnings

  • You don’t need an expensive camera to start making video content, most mobile phone cameras are more than capable of recording high quality video.
  • Preproduction is the most important stage in video content creation – so make sure you plan what you’re going to film.
  • Video is a great way of injecting personality into your company and brand – remember, people buy from people.
  • Your video content shouldn’t be trying to sell anything, instead it should be helping your customer solve a problem.
  • You don’t need to break the bank on expensive gadgets, but investing in some basic equipment (such as selfie sticks, microphones and lighting) can be beneficial when producing a video.
  • Titles are really important when it comes to video, especially on YouTube, and the best titles are usually questions.

Watch this webinar Q&A with Gareth James of Clockwork Eye Video to discover how you can use video marketing to connect with your audience.

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