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WATCH: How to unlock your LinkedIn potential

Events & Learning

Key Learnings

  • LinkedIn is more B2B than other social channels, but it’s still a people platform and a great place to network, interact and get noticed
  • Your LinkedIn shouldn’t be all about you, it should be about what you can do to help your target customer, and why they should work with you
  • LinkedIn is predominantly used on mobile, with 60% of users accessing it this way, so it’s worth checking what your profile looks like and making sure the important information you want your customer to see is visible on mobile
  • People tend to spend less time on LinkedIn than other social channels, something you should be mindful of when choosing what to post
  • Word of mouth is the best way to find customers, and LinkedIn is a platform which facilitates this
  • You should always have a call to action on your LinkedIn - what do you want your customer to do and how do you want them to do it? 

Watch this webinar Q&A with Judy Parsons to find out how you can fulfil your LinkedIn potential.

Watch on demand below.

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