WATCH: Using video marketing to grow your business
Events & Learning
Key learnings
- Over 50% of people want to watch video content from brands.
- Defining your audience is crucial.
- Understanding what your objectives are play a key part in the direction of your video marketing.
- Creating short video highlights for social media and linking to YouTube for the full version can help with growth.
The use of video marketing has rocketed in recent years with up to 81% of businesses now reporting using it to help promote themselves, their services or their products. Get it right and you can secure a dedicated and loyal customer base, but if you don't feel you have the skills of Steven Spielberg yet, don't worry, we've found this great video that will walk you through the basics.
Watch this video by Sam Oh of Ahrefs who discusses the rise of video marketing, its benefits and how to get started.
Next steps...
- Understand and research your audience by using the Facebook Audience tool.
- Decide on the type of video you need to create (brand awareness, educational, entertainment, product).
- Read this Vidyard blog on free video marketing tools.
- Learn how to rank your videos higher on YouTube with SEO experts Ahhrefs.