BUNDLE: Marketing

Understanding the market that your business operates in and identifying any potential competitors will help you figure out how viable it is. Market research can also help businesses collect and document the opinions of their customers and make more informed decisions. In this article we explore the main ways to gather market research and competitor analysis.  

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Wouldn't it be great to see through the eyes of your customer? Well, customer personas let you do that, kind of. Well-built customer personas can be the most powerful tool in a business's marketing arsenal. In this article we look at what customer personas are and how you can build one.   

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The better you know your customers, the more effective your marketing efforts will be. And customer journey mapping is one of the most effective ways out there of understanding how your customers find and interact with your brand. In this guide, we’ll reveal how customer journey mapping can help you refine your marketing strategy – and exactly how to do it.

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Whether you’ve started a business or are planning to start one, having a marketing action plan is crucial for getting your new enterprise off the ground. In this article, we tell you where to start with your marketing action plan, which channels are best to use, and how to find your customers through marketing.  

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Taking the time out to think about whether your marketing activity is aligned to your long-term goals is really important when you’re starting a business. With our offer from Boo! Marketing, you can save money on strategy and planning and take your business to the next level.  

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There are many different types of marketing that a business can deploy to promote a new product or service, or simply get to know its customer base better. The main types are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. Deciding whether your customers are other businesses or consumers will help you figure out what your marketing strategy should look like – but it doesn't have to break the bank!

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Watch this webinar Q&A with Gareth James of Clockwork Eye Video to discover how you can use video marketing to connect with your audience.

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When starting a business, you have a lot on your plate and thinking about branding might not be a top priority. However, thinking about your business brand early is always worth the time invested. In this article, Transmit Startups talks through seven ways a strong brand can make your business more successful.  

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Once your website is built it's tempting to think the work is over. But with technology constantly evolving and changing the way we work, your website should remain a work in progress. In this article, we look at nine simple ways you can improve your website right now.

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Every business can benefit from a strong social media presence. But starting to post publicly from your company social media accounts can be nerve wracking if you’re not sure what you’re doing. In this guide, we’ll walk you through everything you need to know to succeed with your social media marketing strategy. 

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Public relations, commonly known as PR, is a critical part of how a business communicates with its customers, other businesses and wider society. Using PR effectively can help you maintain a favourable public image, market new products and services, and distribute key messages. In this article, we talk through the various uses for PR in your business, and how to write a press release for campaign success.  

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