Understanding your target audience with consumer polls
Tools & Resources
Key Learnings
- Don't ignore your potential customers when developing your business.
- Undertaking market research at the start can validate your business's goods or services.
- Early market research can save you time and money in the long term by highlighting areas of concern from the start.
- Gauging your potential customers' opinions can also help you develop smarter objectives.
- Launchpad Research offers a free consumer poll tool that will give you a quick steer on early-stage decisions for business operating in the consumer sector.
Many new businesses undervalue the importance of market research in validating their product or service from the outset. They assume it as an unnecessary cost. But when you think that less than half of UK start-ups make it beyond five years (Gov.uk, 2019), it's essential that you get as much information as possible from your potential customer base - as early as you can - to give your venture the best chance of success.
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